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TraceSafe, Royal Caribbean ink technology partnership

TraceSafe and Royal Caribbean Group signed a two year technology partnership involving the wearable Tracelet.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

September 29, 2021

1 Min Read
Credit: Seatrade Cruise News

Working in collaboration with Royal Caribbean’s Innovation Team, TraceSafe developed custom wearable devices and bands equipped with long-lasting batteries and RFID modules. The companies worked closely to design and manufacture a sleek wearable that can meet both Royal Caribbean's high standards for comfort and its commitment to sustainability.

Recycling program

Within this partnership, Royal Caribbean will be TraceSafe’s first major customer to enroll in the company’s recycling program that aims to reduce electronic waste by refurbishing used IoT devices and giving them a second life.

'We’re proud to be the number one choice in enterprise IoT wearables for cruise lines,' TraceSafe CEO Wayne Lloyd said. 'This partnership with Royal Caribbean highlights our ability to deliver uncompromising IoT solutions on a massive scale.

'It was the willingness of the TraceSafe team to develop a custom Tracelet device that met our requirements for style and design that propelled the partnership forward,' according to Jay Schneider, chief product innovation officer, Royal Caribbean Group. 'We look forward to continuing this engagement with TraceSafe as we explore the many new opportunities for IoT Technology on board our ships.'

Vancouver, BC-based TraceSafe offers a full suite of real-time location management services and contact tracing solutions enabled through advanced low-power Bluetooth beacons and enterprise cloud management.

Jay Schneider at Seatrade Cruise Global

Schneider has been featured today in two Seatrade Cruise Global conference sessions, 'IoT: Revolutionizing the Guest Experience' and '1:1: Jay Schneider,' an interview with Ian Richardson of TheICEWay.

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Royal Caribbean Group

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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