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Traffic to major cruise line sites up 26.5% YoY: Similarweb

Traffic to the major cruise line websites plus Virgin Voyages was up 26.5% year over year in July and up 9% from June, according to Similarweb.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

August 15, 2023

1 Min Read
Credit: Seatrade Cruise News

The digital intelligence platform found combined traffic to the Carnival Corp. & plc brands' sites was up 23.5% year over year, compared to a 20% increase for the Royal Caribbean Group's US-based brands and the 36% spike for the Norwegian Cruise Line Holdings brands.

By digital measures, cruise lines are doing well, said David Carr, senior insights manager, Similarweb, in a blog post.

Carnival Cruise Line, followed by Princess

Within the Carnival group, the most visited website is that of Carnival Cruise Line, whose traffic grew 8.4% YoY, followed by Princess Cruises, with 53% growth. Several of Carnival's smaller brands grew even more, with P&O Cruises Australia traffic up 58.8%.

At Royal Caribbean Group, Royal Caribbean International traffic rose 13% YoY, Celebrity Cruises, 30% and Silversea Cruises, 73%.

Most of the NCLH group's 36% growth came from the Norwegian Cruise Line brand.

Virgin Voyages' web traffic increased 41.8% YoY.

The fastest growing major brands

Similarweb noted the sites of Princess, Virgin, NCL and Celebrity stand out as fast growing:

CRUISE Similarweb 1

Overall, cruise line traffic has been growing steadily:

CRUISE Similarweb multi brand

Looking at the Carnival group, this chart shows the July web traffic to each brand:

CRUISE Similarweb Carnival brands July

And here is Similarweb's analysis of YoY traffic growth for the Carnival brands: 

CRUISE Similarweb Carnibal brand growth YoY

 

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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