Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Versonix brings machine learning to Seaware reservations management platform

CRUISE_versonix.jpg
Machine learning weighs actual patterns against target booking curves
Versonix has introduced cutting-edge machine learning technology to its Seaware Analytics reservations management programme.

Facilitating the flow of reservation data into the data repository, machine learning weighs actual patterns against target booking curves, correlating performance between various categories and departure dates. 

‘Learns’ from customer behaviour 

Seaware Analytics allows cruise lines to control strategic pricing for multiple virtual categories and implement pricing strategies for physical categories. The combined data enables the module to move from recommendations to semi-automatic – and eventually fully automatic and real-time – adjustments.  

At the same time, Seaware ‘learns’ as it continues to work with clients on fine-tuning the model.