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Virgin Voyages' new LetsGoBook enables bookings in five stepsVirgin Voyages' new LetsGoBook enables bookings in five steps

Virgin Voyages introduced a new booking platform, LetsGoBook, developed with first mates’ (travel advisors) feedback.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

September 8, 2022

2 Min Read
Credit: Seatrade Cruise News

The streamlined interface offers a simpler, intuitive system that takes the friction out of the booking process. Now, first mates can easily book their sailors in five steps using VirginVoyages.com. The line said there is no new system to learn, no antiquated booking engine to use.

Or, sailors can book themselves

Additionally, advisors can choose to send a dedicated link to their clients via email/text or share on their social media channels, giving sailors the opportunity to book themselves while still receiving the benefits that first mates provide to clients.

Every new booking made using a first mate’s unique LetsGoBook link will be automatically connected to their account on FirstMates.com. Immediately after a booking is made, agents can view and customize their client’s voyage, which includes adding shore things, upgrading cabin categories, adding a bar tab (drinks package) and more.

Booking bonus and chance to win Necker Island stay

Every booking still earns 16% commission; there are no NCFs.

However, to celebrate the launch, Virgin Voyages is rewarding the first 2,000 new bookings made using the LetsGoBook link with a $50 (£42/A$72) cash commission bonus. Additionally, every booking gives first mates one entry to win a seven-night trip to Necker Island, Richard Branon’s private, luxury estate in the British Virgin Islands.

Make a booking in less than two minutes

'Our first mates asked for a more streamlined and straightforward booking platform, and we’ve delivered,' said John Dioro, VP North American sales. 'Every agent can use the link to make a booking in less than two minutes or choose to share the link with their clients. This new, easy-to-use interface saves first mates time on the historically tedious booking process so they can dedicate more time helping their sailors curate an unforgettable vacation aboard our ships.'

Enthusiastic feedback

Virgin Voyages shared feedback from beta testing.

According to Adam Duckworth, Travelmation president & founder, 'The LetsGoBook link is changing the game for our travel agents and the way they socially share about Virgin Voyages. The program is truly innovative, and we cannot wait to see how it drives more business our way.'

Carolyn Orr, KHM Travel Group education manager, said: 'This new technology is the answer to so many pain points for agents. From new and creative ways to market, to ease of booking and reservations coming back to advisors at a later date through a link, this is both innovative and exciting.'

To make a booking and be entered to win a vacation to Necker Island, travel advisors can go to FirstMates.com to receive their LetsGoBook link.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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