Wave season cruise line web traffic up 52% YoYWave season cruise line web traffic up 52% YoY
First quarter web traffic for seven major cruise lines rose 52% year over year, according to Similarweb.
April 17, 2023

The digital intelligence platform estimated traffic from within the US to Carnival Cruise Line, Royal Caribbean International, Norwegian Cruise Line, Celebrity Cruises, Princess Cruises, Holland America Line and Virgin Voyages.
Carnival tops but loses share
Carnival led in March share of traffic at 28% but lost six points of share. Second place was Royal Caribbean (24%), followed by NCL (16%). Though Virgin is the smallest of the peer group at 4%, its share of traffic doubled year over year, up from 2% in March 2022.
All seven lines posted year-over-year growth in March, according to Similarweb, led by Virgin's 123% growth, followed by 70% growth at Celebrity, 65% at NCL, 25% at Holland America, 24% for Princess, 11% for Royal Caribbean and 3% for Carnival.
Bodes well for pricing
Similarweb said web traffic numbers are usually a good indication of early trends since interest generally leads to conversions (sales) over time.
With a strong book of business during wave season, cruises are likely to see good pricing on remaining bookings throughout the year, according to Jim Corridore, senior insights manager, Similarweb.
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Royal Caribbean InternationalCelebrity CruisesVirgin VoyagesNorwegian Cruise LinePrincess CruisesHolland America LineAbout the Author
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