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Azamara Cruises' advertised pricing to reflect total fare

GRAPHIC: AZAMARA CRUISES CRUISE_Azamara_pricing.jpg
Azamara Cruises shows current advertised pricing and the new bundled advertised pricing to start June 20
Azamara became the latest cruise line to notify customers it will start advertising the full fare, including taxes, fees and port charges, globally.

This will start June 20, in compliance with California's new 'Honest Pricing Law' that takes effect July 1.

Azamara follows Carnival Corp. & plc's North American brands, Royal Caribbean Group and MSC Cruises moving to this uniform approach.

More transparency

In a note to customers, Azamara explained the change 'aims to provide more transparent pricing for consumers and aligns with international practices already in place,' adding: 'This is only a change in the way prices are presented and does not affect the total price paid.'

For example, currently website and marketing materials in North America, Latin America and the Caribbean may display a price of $2,000, and $250 in taxes, fees and charges are added to the base cruise fare, for a total cost of $2,250.

In the future, website and marketing materials in all markets will display a price of $2,250 inclusive of all taxes, fees and charges.

Cancellation fees

Cancellation fees will be assessed on the advertised price excluding the government taxes and fees. For example:

Cruise fare: $2,250

Government taxes and fees: $50

Cancellation fee: $2,200

In the case of cancellation, refunds will be provided for the government taxes and fees; other refunds will be based on the ticket cancellation schedule.