Carnival becomes Leagues Cup's official cruise line partner
Carnival Cruise Line scored a multi-year partnership with Leagues Cup, North America's premiere professional soccer tournament, as the event’s official cruise line partner.
July 29, 2024
Bringing together 47 clubs from Major League Soccer and LIGA MX for 77 matches over the next month, Leagues Cup is a first-of-its kind tournament in the history of soccer.
In-stadium, television and digital presence
As the official cruise line of Leagues Cup, Carnival will help infuse fun for fans with both an in-stadium and television presence during live games, and a digital presence including a co-branded online content series created for Leagues Cup social channels.
'Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships,' said Amy Martin Ziegenfuss, chief marketing officer, Carnival. 'Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love.'
Creating memories
'Together, we are committed to enhancing the tournament experience and creating unforgettable memories for fans across North America,' added Carter Ladd, EVP and chief revenue officer at Major League Soccer.
Leagues Cup, which kicked off this past weekend with a series of games, concludes with a final championship match on Aug. 25.
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