Sponsored By

Carnival becomes Leagues Cup's official cruise line partner

Carnival Cruise Line scored a multi-year partnership with Leagues Cup, North America's premiere professional soccer tournament, as the event’s official cruise line partner.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 29, 2024

1 Min Read
CRUISE Carnival Leagues Cup
Carnival Cruise Line is kicking off a multi-year partnership with Leagues CupPHOTO: CARNIVAL CRUISE LINE

Bringing together 47 clubs from Major League Soccer and LIGA MX for 77 matches over the next month, Leagues Cup is a first-of-its kind tournament in the history of soccer.

In-stadium, television and digital presence

As the official cruise line of Leagues Cup, Carnival will help infuse fun for fans with both an in-stadium and television presence during live games, and a digital presence including a co-branded online content series created for Leagues Cup social channels.

'Anyone who watches a professional soccer game knows the stadium is filled with high-energy fun, which is exactly the kind of environment we love at Carnival and a good reason why you’ll find many soccer fans on board our ships,' said Amy Martin Ziegenfuss, chief marketing officer, Carnival. 'Teaming up with the Leagues Cup is a great opportunity to bring our Carnival fans together with another fervent fan base, further building on our alignment with the kinds of sports we know our guests love.'

Creating memories

'Together, we are committed to enhancing the tournament experience and creating unforgettable memories for fans across North America,' added Carter Ladd, EVP and chief revenue officer at Major League Soccer.

Leagues Cup, which kicked off this past weekend with a series of games, concludes with a final championship match on Aug. 25.

Read more about:

Carnival Cruise Line

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like