Celebrity's agent shore excursion site offers pay for group sales

The site touts the advantages of booking Celebrity shore excursions, provides tour clips and helps agents plan personalized destination experiences based on their clients' interests.

'We will continue to deliver resources and innovative tools, providing more ways for travel partners to build even stronger relationships with their clients,' said Celebrity's Dondra Ritzenthaler, svp sales, trade support and service.

The site offers brand-new excursions, top-rated tours by region, special offers, group sales information, training materials, downloadable flyers and videos.

Among the commission opportunities is a 5% referral fee when group clients book their individual excursions online at celebritycruises.com/ShoreExcursions.

The agent site follows the cruise line's development of new special-interest categories including 'Uniquely Celebrity,' 'Culture and Locale,' 'Lifestyle and Wellness' and 'Family.'