Celestyal targets ‘key market’ Australia for growth

Piraeus-based Celestyal Cruises appointed Ascend Travel Group as its industry representative in Australia.

This follows the departure of Regional Manager APAC Stewart Williams earlier this week.

Ascend directors Julie Primmer and Lynda Wallace will work closely with Celestyal’s Australian BDM Mary Williams on strategic sales, marketing, training and support services in the local market.

Aggressive growth

‘We are looking forward to having Ascend Travel Group onboard as we navigate a period of aggressive growth and look to broaden our reach and exposure in Australia, which is a key growth market,’ VP Business Development Janet Parton said.

Celestyal is also talking about
'aggressive' advances in North America
.

Parton noted the company is embarking on a three-year growth strategy, including an Arabian Gulf expansion, with two ships cruising year-round in the region.

‘This partnership marks a significant step forward in expanding Celestyal’s presence in the Australian market, opening the door for more travel agents to introduce their clients to Celestyal’s Aegean, Adriatic and Arabian itineraries,’ Wallace said.

Working with the trade

‘As part of this partnership, we will work closely with the travel trade across Australia,’ Primmer said.

‘We will also provide training, support and marketing resources to ensure agents have the tools they need to promote Celestyal to their clients effectively.’

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