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Crystal appoints Nordic region general sales agent

Crystal tapped Nordic CruiseGSA, led by co-founders CEO Jesper Boas Smith and SVP Jens Frederik Boas Smith, as a general sales agent in the Nordic region.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

June 3, 2024

1 Min Read
Credit: Seatrade Cruise News

This includes Denmark, Sweden, Norway, Finland and Iceland.

Based in suburban Copenhagen, Nordic CruiseGSA specializes in luxury travel and provides B2B services to travel advisors.

'Proud and honored'

'NCG is proud and honored to represent Crystal in the Nordic territories,' Jesper Boas Smith said. 'After the refit and renovation of both Crystal Symphony and Crystal Serenity, and by reducing the guest capacity, today Crystal provides one of the industry's highest space factor per guest. Combined with the destination know-how provided by the ownership of Abercrombie & Kent Travel Group, it's clear that Crystal continues to deliver a top deluxe experience. The onboard service, food quality and the destination and tour program are better than ever.'

Jens Frederik Boas Smith added: 'They maintain the very best classic luxury experience including Umi Uma by Nobu Matsuhisa, and provide high quality onboard entertainment,' plus 'most of the fantastic crew members are back, delivering the best personal service at sea.'

Having had NCG's representation in the past, 'we are certain that they are the perfect match to ensure Crystal is at the forefront of our travel agent community across the various Scandinavian countries,' said Crystal's Matias Lira, SVP trade LATAM, UK & EMEA.

Read more about:

Crystal CruisesEurope

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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