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Cunard reports bookings bump following Queen Anne inaugural

Cunard said it experienced record bookings following Queen Anne's introduction.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

June 11, 2024

1 Min Read
Credit: Seatrade Cruise News

More customers were booked in May than any equivalent period on record, with Queen Anne Europe itineraries proving particularly popular.

The 3,000-passenger vessel embarked on its maiden voyage May 3 before returning to its Southampton homeport May 24 to begin a 'British Isles Festival' voyage, which included Liverpool where Queen Anne was officially named.

50,000 people at the naming

Culture Liverpool estimates more than 50,000 people attended the naming ceremony, with thousands more lining the banks of the River Mersey to witness Queen Anne's arrival. Cunard also generated more than 21m impressions across social media channels on the day of the event.

Cunard President Katie McAlister attributed the record bookings to the 'hard work and dedication of our entire team,' and said they'll be happy to welcome new guests to Queen Anne and the rest of the fleet.

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Cunard

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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