Hannah Waddingham stars in new Princess 'Love Boat' campaign

Actress Hannah Waddingham belts out 'The Love Boat' theme song in a new Princess Cruises global advertising campaign.

'Love Boat by Hannah' features the Emmy-winning ('Ted Lasso') actress and musical theater star who served as the godmother of this year's Sun Princess.

Princess is capitalizing on the original 'Love Boat' series, which aired on ABC from 1977 to 1986, becoming a pop culture phenomenon and turning the show's catchy theme into an anthem of romance and adventure.

In the new ad campaign, Waddingham reimagines the song, adding a modern twist.

Director Dave Laden and Terri & Sandy agency

Filmed in cinematic style by acclaimed director Dave Laden of 'Hungry Man' and created with Princess Cruises' agency of record, Terri & Sandy, the campaign follows Waddingham as she experiences a Princess cruise, sipping cocktails, lounging by the pool, dining and drifting off to sleep during a massage.

Waddingham recorded her version of the song at Miami's Criteria Recording Studios, which has hosted the likes of ABBA, Bob Marley, Jay-Z and Shakira.

Spots to air across US, UK, Canada, Australia

The 'Love Boat by Hannah' campaign will roll out in a series of 60-, 30-, 15- and six-second spots across the US, UK, Canada and Australia. The ads will appear on connected TV, digital platforms and in social media. The flagship 60-second spot will also make a splash in US cinemas, playing before anticipated blockbusters like 'Wicked' and 'Gladiator 2.'

Related:Hannah Waddingham names Sun Princess in Barcelona festivities

JP Gomez, creative director at Terri & Sandy, said Waddingham brought 'brilliance and humor to the creative process, contributing clever, witty ideas that elevated the entire campaign. This production was a celebration of nostalgia blended with the sleek, contemporary elegance of the Sun Princess.'