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Hapag-Lloyd Cruises launches EXPERIENCE.tv to target international salesHapag-Lloyd Cruises launches EXPERIENCE.tv to target international sales

Hapag-Lloyd Cruises is reinforcing its on-going commitment to grow international its business by launching a series of English-language, corporate films.

Mary Bond, Editor in Chief

January 9, 2015

1 Min Read
Credit: Seatrade Cruise News

The series of EXPERIENCE.tv films, published on-line on the first Thursday of each month will focus primarily on 500-passenger Europa 2 and cover a range of topics looking at the ship’s all-suite concept, culinary diversity and wellness.

The presenter of the short films, each 3-4 minutes long, is British TV broadcaster Jonathan Beaumont.

Episode 1 of the film series, now live, describes the contemporary style of Europa 2 and also features an interview with Julian Pfitzner, the ships’ director of product management.

In the next episode Beaumont takes viewers on a personal tour of the ship.

Karl J. Pojer, ceo of Hapag-Lloyd Cruises comments: ‘We are very proud to launch our first episode of EXPERIENCE.tv. With Jonathan Beaumont we have won the endorsement of an experienced cruise journalist to guide the viewer through various topics and visualize our high standards, whether it is service, gastronomy, or accommodation on board.’

Pojer called EXPERIENCE.tv ‘an important addition’ to embracing new international markets and ‘addressing the different needs of our English-speaking guests.’

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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