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Have you noticed? It's now Royal Caribbean Group

Goodbye, Royal Caribbean Cruises Ltd. Hello, Royal Caribbean Group.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

July 8, 2020

1 Min Read
Credit: Seatrade Cruise News

The corporate entity comprised of Royal Caribbean International, Celebrity Cruises, Azamara, Silversea, TUI Cruises and Pullmantur is now called Royal Caribbean Group.

A more modern expression

'We felt switching to Royal Caribbean Group is a more modern expression. Modifying and updating the crown and anchor and the company name seemed practical and useful to us,' spokesman Rob Zeiger told Seatrade Cruise News.

'We're rolling it out slowly,' he added.

Recent news releases have used Royal Caribbean Group, the corporate site already has the new branding, and the Twitter handle has changed from @RCLcorp to @NewsfromRCgroup, but RCLinvestor.com hasn't switched over yet.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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