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Holland America Line stacks new booking records in wave season

Six months after recording its largest booking day, Holland America Line surpassed that on Jan. 16 to set a new single-day sales record.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

January 24, 2024

1 Min Read
Credit: Seatrade Cruise News

The Jan. 16 bookings topped the July 11, 2023 peak by 18%, making it the biggest sales day in the cruise line's history.

Holland America also set a record for the week ending Jan. 19, achieving its largest bookings week during a wave season. More than one-third of the week's bookings were for Alaska cruises. And 22% of the reservations were made for travel in 2025 or later.

Longer voyages

This week, HAL launched its newest set of 'Legendary Voyages,' longer cruises with destination-rich itineraries crafted to allow passengers to linger longer, and with programming that enriches the experience in each destination.

And in 2025, the line will run simultaneous voyages of more than 120 days, with the '2025 Grand Voyage: Pole-to-Pole' and the '2025 Grand World Voyage.'

Read more about:

Holland America Line

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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