HX renews Sky Nature partnership to drive conservation awareness

The partnership – negotiated by Sky Media and brokered by The Media People – will help to continue driving awareness for the protection and conservation work of HX in areas where it operates. 

Reaching more people

Suzanne Hall, European marketing director at HX, explained, ‘The partnership between HX and Sky Nature has already proved a great success and saw us reach 20% of adults with our campaign, with an uplift to 23% of those over the age of 55 – a core audience for us.

‘We have strong synergies when it comes to our sustainability ambitions, and both us and Sky Nature remain dedicated to protecting the wonder of the natural world around us.’ 

Hall added, ‘At HX, we continue to strive to lead the way when it comes to sustainability. We were the first cruise line to remove single-use plastic from operations, and our hybrid-battery ships are helping us to reduce carbon emissions. 

‘We’re looking forward to working again with Sky Nature this year and inspiring more people to engage with the natural world in a meaningful way.’ 

Care for the natural world

Sky Nature works to highlight the importance of protecting the natural world and is home to shows such as Shark with British naturalist and explorer Steve Backshall, Wild Animal Babies hosted by biologist Patrick Aryee, and exclusive shows involving broadcaster and biologist David Attenborough. 

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Karin Seymour, director of client and marketing at Sky Media, commented, ‘HX’s decision to return showcases the continuing power of TV to build brand fame and reach premium audiences. 

‘With Sky Nature's world-class content together with HX and Sky's commitment to sustainability, this collaboration will put the new HX brand on the map and engage viewers who are passionate about the natural world.’