Ice Travel Group and Cruise Critic create new dedicated cruise hub for UK holidaymakersIce Travel Group and Cruise Critic create new dedicated cruise hub for UK holidaymakers

As part of a new cruise vertical, loyal icelolly.com and TravelSupermarket customers will be able to compare millions of cruise deals in a fast, simple and user friendly search.

The new hub will appear on both websites and provide customers with informative content, advice and tips and cruise deals.

Dedicated cruise hub

Stuart Barrett, commercial director at Ice Travel Group commented about the launch: ‘in time for the peaks and wave season’ and ‘while we have always sold cruise holidays, as part of the package holiday product mix, this new solution provides customers with a dedicated cruise hub perfect for both those new to cruise and cruise fans to find the perfect holiday.’

Barrett believes the hub provides a huge opportunity for both cruise lines and agents. ‘In 2024, we will have delivered in excess of 42m package holiday searches to our partners. Suppose we can influence the booking decisions of a proportion of this audience to try a cruise holiday instead. In that case, I really believe we can be a very important distribution channel for our cruise partners to grow UK cruise passenger numbers together in 2025.’

Stuart Hoare, global director of sales at Cruise Critic commented: ‘We believe this partnership will open doors for the British public to consider cruising when looking for their perfect holiday. Together, we are set to redefine and deliver a high-quality cruise search experience for the extensive network of users already using TravelSupermarket and icelolly.com.’