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Loyalty status match across Royal Caribbean, Celebrity Cruises, Silversea

Royal Caribbean Group hopes to tempt loyal customers for each of its three brands to try the others with a new status match program.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

May 30, 2024

1 Min Read
Credit: Seatrade Cruise News

Members of Royal Caribbean International's Crown & Anchor Society, Celebrity Cruises' Captain's Club and Silversea's Venetian Society will get reciprocal tier status no matter which brand they sail.

This unlocks opportunities across more than 50 ships sailing to nearly 1,000 destinations across all seven continents.

Keeping it in the family

'We strive to provide guests with experiences within our portfolio of brands that meet them for all of life's moments,' said Jason Liberty, president and CEO, Royal Caribbean Group. '...This is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.'

The new program promises seamless status recognition, with each brand's loyalists now eligible to receive one-for-one status match across all three brands after enrolling in each program. 

For example, a Venetian Society member with 250 VS days and an upcoming sailing on Celebrity Cruises can enroll in Captain's Club, which would give them Elite status once their loyalty accounts are connected.

CRUISE Royal Caribbean Group loyalty match

When sailing on each line, members will get the onboard benefits offered by each brand for their equivalent tier status.

Automatic status match for those already enrolled in multiple programs

Travelers already enrolled in multiple loyalty programs will be automatically matched across brands within seven days.

The applicable terms and conditions are changing to make clear how member data will be shared across the various loyalty programs and highlight other legal terms.

New onboard benefits for members who have their status matched will begin with sailings departing June 5.

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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