MSC Cruises becomes New York Knicks' official cruise line partnerMSC Cruises becomes New York Knicks' official cruise line partner

This means MSC Cruises will receive significant brand promotion during all Knicks games at The Garden including LED signage and virtual on-court signage. The line also will serve as the presenting partner of the Knicks' in-game T-shirt toss.

Knicks' first global partner

MSC Cruises is also the Knicks' first global rights marketing partner so there will be new activations in overseas markets, which could include Italy, Germany, England and Brazil. They will work together to on content and brand promotion to continue growing the game of basketball.

'Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,' said Rubén Rodríguez, president, MSC Cruises USA. He added that MSC Cruises and the Knicks share a priority of 'improving the communities we serve by supporting families and furthering sustainability efforts' so they'll be combining efforts in New York and in other countries.

Sustainability initiative

Together, the Knicks and MSC Cruises will partner on a sustainability initiative which will provide a donation to an Ocean conservation cause for every three-pointer made by the Knicks this season. Throughout the year, GardenVision and Knicks Digital Channels will run features about the program and provide updates on the amount donated

Jr. Knicks clinic on MSC Meraviglia

This spring, the Knicks will host a Jr. Knicks clinic at the basketball court aboard MSC Meraviglia during it inaugural call at the Brooklyn Cruise Terminal. Participants in the clinic will take part in basketball drills, skills and training, and play games run by the Jr. Knicks coaching staff. Participants will also have the opportunity to meet Knicks alumni and receive branded giveaways from the Knicks and MSC Cruises.

Plus: Westchester Knicks and Knicks Gaming

In addition to the partnership with the Knicks, MSC Cruises will become the official cruise line partner for the Westchester Knicks and Knicks Gaming, which includes LED signage for all Westchester Knicks home games and virtual on-court signage for all Knicks Gaming home games.

And MSC Cruises will be displayed on the digital boards outside Madison Square Garden, which are visible to the millions of people who pass by.