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MSC Cruises brings a taste of La Dolce Vita to Sydney

Travel partners and media savored Aperol spritzes, Neapolitan pizzas and Italian gelato on Arturo’s rooftop in Woolloomooloo Thursday night when the Australasian MSC Cruises team came out in force to present La Dolce Vita.

Helen Hutcheon, Australasia correspondent

June 27, 2024

1 Min Read
CRUISE Lisa Teiotu Philip Englelberts
Lisa Teiotu experiencing La Dolce Vita with Philip Engelberts, whose agency PEPR (Philip Engelberts Public Relations) was appointed by MSC Cruises in AprilPHOTO: HELEN HUTCHEON

The team was led by MD Australia and New Zealand Lisa Teiotu and included Leisa Chell, PR and communications manager; Michelle Warren, marketing manager; Brigita Devries, sales manager; Arnaud Michelin, operations and reservations manager; Juliet Boyle, brand and marketing specialist; Bethany Ward, marketing co-ordinator; Bronwyn Knight, New South Wales/Australian Capital Territory/Western Australia BDM, Brenton Reidy, Victoria/South Australia/Tasmania BDM;  Aaron Eilers, Queensland/Northern Territory BDM; and Alka Thapar, New Zealand BDM.

Med demand up 60%

The Mediterranean theme reflected MSC Cruises' announcement that demand for its East and West Mediterranean voyages this Northern Hemisphere winter is up by nearly 60%.

Teiotu said MSC Cruises has 14 ships operating in Mediterranean waters at various seasons during the year and that the most popular seven-night itineraries include Eastern Mediterranean voyages that take in Croatia,  the Greek islands of Mykonos and Santorini and World Heritage listed Ancona in Italy.

She said in the West Mediterranean, Australians are drawn to weeklong cruises showcasing the best of Italy, Malta, Spain and France. 

She said MSC Cruises combines the best of East and West, with its combination ‘Grand Mediterranean’ cruise, including a same day transfer between Venice and Genoa.

Magnifica’s arrival

Teiotu told Seatrade Cruise News trade events will be held onboard MSC Magnifica next March when she calls at numerous ports in New Zealand and Australia.

‘Having a ship in these waters increases brand awareness,’ she said.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

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