MSC Cruises’ new global campaign promises ‘The Sea at Its Most’

The campaign celebrates the sea as a means of transport — taking travelers to new places, and as a means of discovery — heightening and enriching the trip.

Multi-channel campaign

‘The Sea at Its Most’ centers on MSC Cruises’ core promise to offer a world of discovery and will be realized through a multi-channel global marketing campaign including TV, out of home, print media, digital and social media.

Composer Ennio Morricone and director Stuart Douglas

As in the past, MSC Cruises partnered with the legendary composer Ennio Morricone to create an original score for the TV effort, which was brought to life by award-winning British director Stuart Douglas. The advertisement was filmed on board MSC Bellissima in the Mediterranean.

‘As a global brand that welcomes more than 180 nationalities on board our vessels, we appeal to curious travelers who seek out ways to discover new cultures and new experiences, and we hope that this will inspire new guests to see what we offer,’ MSC Cruises CEO Gianni Onorato said.