MSC launches global marketing campaign encouraging mindful cruisingMSC launches global marketing campaign encouraging mindful cruising
MSC Cruises launched a new campaign that aims to encourage audiences to experience cruising in a more conscious way, with a profound respect for ocean and planet.

The worldwide integrated marketing campaign called ‘For A Greater Beauty’ will be activated in more than 30 countries using a range of marketing channels, including a television commercial, out of home advertising, newspaper and magazines, digital and social media.
MSC World Europa
The TV commercial was filmed on board MSC World Europa – the line’s first ship to be powered by LNG.
The advert was created in partnership with Dentsu Creative Italy, filmed by Australian director Kiku Ohe with the production signed by Birth.
This year, MSC Cruises will operate more than 1,000 different sailings calling at more than 240 destinations in more than 85 countries.
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