Sponsored By

MSC launches global marketing campaign encouraging mindful cruisingMSC launches global marketing campaign encouraging mindful cruising

MSC Cruises launched a new campaign that aims to encourage audiences to experience cruising in a more conscious way, with a profound respect for ocean and planet.

Holly Payne, Editor Video Production and Deputy Editor

January 2, 2024

1 Min Read
Credit: Seatrade Cruise News

The worldwide integrated marketing campaign called ‘For A Greater Beauty’ will be activated in more than 30 countries using a range of marketing channels, including a television commercial, out of home advertising, newspaper and magazines, digital and social media.

MSC World Europa

The TV commercial was filmed on board MSC World Europa – the line’s first ship to be powered by LNG.

The advert was created in partnership with Dentsu Creative Italy, filmed by Australian director Kiku Ohe with the production signed by Birth. 

This year, MSC Cruises will operate more than 1,000 different sailings calling at more than 240 destinations in more than 85 countries.

 

Read more about:

MSC Cruises

About the Author

Holly Payne

Editor Video Production and Deputy Editor

Holly is Deputy Editor, Seatrade Cruise Review & Seatrade Cruise News and has experience managing a range of highly successful international business and consumer titles. With a flair for video reporting and a history of overseas work documenting people and places of diverse cultures, Holly brings a variety of skills to the Seatrade Cruise portfolio.

Holly’s academic credentials include oral and written Arabic language skills (intermediate-advanced), an MA Multimedia Journalism with NCTJ accreditation, and a BA (Hons) Degree in Classical and Archaeological Studies with English and American Literature.

 

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like