New brand ambassador Eric Stonestreet stars in NCL ad campaignNew brand ambassador Eric Stonestreet stars in NCL ad campaign

Two-time Emmy Award-winning actor Eric Stonestreet is Norwegian Cruise Line's new brand ambassador and stars in its 'Experience More' advertising campaign.

The campaign features 30- and 15-second spots highlighting the company's ‘Experience More at Sea’ brand positioning by following Stonestreet on an NCL ship.

He's shown in scenes ranging from dining on deck to relaxing in the Mandara Spa's Thermal Suite to zipping around the world’s only racetracks at sea, and discovering destinations in the Caribbean and Europe.

Relatable, authentic and charming

'Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard,' NCL President David Herrera said. As the face of the ‘Experience More’ campaign, Stonestreet will bring his 'relatability, authenticity and genuine charm,' Herrera continued, 'as he spotlights how guests can experience more with NCL and have their very best vacation with us.'

NCL Chief Marketing Officer Adam Malone was along when Stonestreet sailed and witnessed his 'kindness and appreciation' for the guest services provided.

'After that moment, we knew we could not ask for a better partner than Eric to represent our brand,' Malone said. 'He has come on board with boundless enthusiasm, curiosity and excitement, and after experiencing his contagious energy firsthand, we can’t wait for people to see everything we have been working on together.'

Related:Norwegian Aqua godfather is actor Eric Stonestreet

Stonestreet will appear in a number of advertisements and promotional materials that have begun rolling out across the US and Canada via social media, digital platforms, television and other out-of-home mediums.

Welcomed with open arms

Stonestreet said NCL has welcomed him and his family 'with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I’ll experience it for myself when I join my family for a bucket-list trip to Alaska next summer.'

Rebel Fish, Jason Winer and Digitas

The campaign's creative concept was developed by NCL’s internal creative agency, Rebel Fish, and directed by the Emmy Award-winning director, Jason Winer of Bodega Studios Los Angeles, who also served as co-executive producer. As well, Winer directed the pilot and more than 20 'Modern Family' episodes.

NCL media partner Digitas is also involved in the 'Experience More' campaign.