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New branding for P&O Cruises AustraliaNew branding for P&O Cruises Australia

‘Like No Place on Earth’ is how P&O Cruises Australia will promote its fleet which will grow to five ships in November next year with the addition of Holland America Line’s Ryndam and Statendam to be renamed Pacific Eden and Pacific Aria.

Mary Bond, Editor in Chief

July 21, 2014

1 Min Read
Credit: Seatrade Cruise News

Snr vp Tammy Marshall said the heavenly, otherworldly theme captures the essence of sea holidays where passengers are whisked away to another world.

Marshall said company research shows consumers want to know there will be plenty of choice on their holiday.

‘We think this new direction achieves that,’ she said. ‘It is sophisticated, a little sassy and conjures feelings of escape, freedom and space with an element of luxury.’

She said while the latest cruise industry statistics show Australians and New Zealanders are leading the world in terms of cruise passenger growth, there are still many people who haven’t cruised.

‘With this fresh, contemporary repositioning, we’re looking to remind our existing loyal customers how wonderful a holiday at sea is, whilst also attracting new cruise guests,’ she said.

‘The wealth of choice on a P&O Cruises’ holiday means you can experience modern cuisine, exciting entertainment and unparalleled destinations -- it really is like no place on earth.’

About the Author

Mary Bond

Editor in Chief

Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing.

Mary is also the publisher and editor-in-chief of Seatrade Cruise News and Seatrade Cruise Review magazine.

Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985.

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