Sponsored By

New Celebrity campaign urges cruisers to unplug, relaxNew Celebrity campaign urges cruisers to unplug, relax

Celebrity Cruises partnered with digital trailblazer Randi Zuckerberg as part of a year-long campaign to ‘Take Care of YourSelfie.' A program curated by Zuckerberg encourages cruisers to find a tech-life balance while on vacation.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

January 23, 2015

1 Min Read
Credit: Seatrade Cruise News

The program starts with a new lineup of spa treatments and services available at Canyon Ranch SpaClub on board Celebrity ships beginning in February.

Zuckerberg, editor-in-chief of Dot Complicated, a website that navigates the ever-evolving universe of technology and social media, said he teamed with Celebrity to inspire vacationers to take a break from their daily dose of technology and recharge.

'The digital revolution has changed and enriched every facet of our lives, and now more than ever, it is essential for us to find a healthy tech-life balance,' Zuckerberg said.

Celebrity president and ceo Lisa Lutoff-Perlo called herself 'a perfect candidate for this program,' adding: 'Like so many of our guests, I live a connected, always-on life, with a great reliance on technology. Randi's fresh approach helps bring balance back into our lives, and is another way to make sure our guests enjoy a relaxing, restorative vacation.'

The new spa treatments kicking off the program include 'fACEial Time (Environ Ultimate Vitamin Therapy),' described as 'designed to effectively treat a wide range of skin care needs related to staring at computer and tablet screens.' The facial is said to provide 'intense penetration of active ingredients including skin-nourishing antioxidants, peptides and vitamins A, C and E—for visible results.'

Other treatments are 'InstaGlow (Detoxifying Ritual with Signature Add-On),' a 100-minute ritual with a signature add-on that 'creates an intense, therapeutic transformation.' According to the description, 'The Red Flower cleansing body scrub includes coffee, olive stones and fresh lemons as well as rich rhassoul clay to draw out impurities.'

Further treatments are 'Get wrAPPed' (seaweed peat wrap), 'Texticure' (a manicure with warm paraffin skin treatmment) and 'Control ALT Delight' (a yoga experience with T-Spheres).

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like