Oceania Cruises launches first UK TV advertising campaign

Oceania Cruises launched its first UK television campaign, running for four weeks from November 1.

Cooking and lifestyle shows

The new advertisements will appear on ITV1, C4, Channel 5, select Sky channels, Netflix and Amazon Prime, during cooking and lifestyle shows such as James Martin’s Saturday Morning and John and Lisa's Weekend Kitchen.

The TV campaign focusses on Oceania Cruises’ destination immersion and food offers – citing, ‘a cruise line built by foodies, run by foodies, for foodies’ and highlighting there is one chef for every ten guests on its small ships.

Allura debuting next July

Jason Worth, VP, international sales at Oceania Cruises called the TV campaign, ‘a big step’ and noted, with Allura debuting in July 2025, and the recent launch of its 2026 itineraries, ‘this is an exciting time for Oceania Cruises’.

Debuting in July 2025, 1,200 passenger Allura will be Oceania Cruises eighth small ship and offer two crew for every three guests. There will be five speciality dining venues onboard, including the line’s newest signature restaurants, Ember and Aquamar Kitchen and The Crêperie.