Ponant launches new TV ad campaign to boost UK bookings

The ‘You Are The Destination’ campaign comprises two adverts in 15- and 30-second formats highlighting the brand’s polar and tropical voyages. These will be aired across Sky and ITVX until October 13. 

Printed, display and social media materials will be deployed at the same time to maximise impact and visibility. 

Significant investment

‘We are reasserting what sets us apart with this campaign that aims to distinguish Ponant from its competitors while placing the guest at the heart of the destination,’ remarked Anthony Daniels, GM - UK & Ireland, Ponant. ‘We are making significant investments to raise awareness of Ponant and to support our sales teams and partner networks around the world.’

Created by the Fred and Farid agency, the segmented TV approach has been applied for the adverts, customised to target specific viewer groups based on demographic, geographic or behavioural criteria.