Princess Cruises reports record Black Friday-Cyber Monday salesPrincess Cruises reports record Black Friday-Cyber Monday sales
Over the four-day period, bookings were up 32% from the same time in 2023.
December 10, 2024
Princess Cruises reported record bookings from Black Friday through Cyber Monday.
Sales were up 32% over the same period in 2023.
Cyber Monday clout
Cyber Monday, in particular, shattered expectations, with bookings surging 136% compared to the prior year.
Bookings for this period were strong for both 2025 and 2026 sailings, with bookings for 2026 itineraries up 66% compared to bookings for 2025 voyages made during the same period in 2023.
'... Our guests are plannning further ahead than ever before to secure their dream vacations at sea,' new Princess President Gus Antorcha said, citing the line's 'Better than Best Price Guarantee' to give confidence in booking early.
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