Sponsored By

Princess Cruises reports record Black Friday-Cyber Monday salesPrincess Cruises reports record Black Friday-Cyber Monday sales

Over the four-day period, bookings were up 32% from the same time in 2023.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

December 10, 2024

1 Min Read
Princess customers are planning their cruises earlier than ever before, Gus Antorcha saidPHOTO: PRINCESS CRUISES

Princess Cruises reported record bookings from Black Friday through Cyber Monday.

Sales were up 32% over the same period in 2023.

Cyber Monday clout

Cyber Monday, in particular, shattered expectations, with bookings surging 136% compared to the prior year.

Bookings for this period were strong for both 2025 and 2026 sailings, with bookings for 2026 itineraries up 66% compared to bookings for 2025 voyages made during the same period in 2023.

'... Our guests are plannning further ahead than ever before to secure their dream vacations at sea,' new Princess President Gus Antorcha said, citing the line's 'Better than Best Price Guarantee' to give confidence in booking early.

Read more about:

Princess Cruises

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like