Queen Anne boosts Cunard’s 2024 bookingsQueen Anne boosts Cunard’s 2024 bookings

Cunard saw record-breaking bookings in 2024, following an exceptional year and the launch of Queen Anne in May. 

From January 1 to October 31, Cunard recorded 73,000 additional guest reservations compared to the same period in 2023, representing a 23% year-on-year increase. This performance marks the highest number of passengers booked during this timeframe than in any equivalent period on record. 

‘As we look ahead to 2025, we are proud to report record-breaking bookings that demonstrate the continued strength of Cunard’s commercial performance,’ stated Katie McAlister, president of Cunard. 

‘As an iconic British brand with growing international appeal, Cunard continues to attract travellers from across the globe who are drawn to the timeless elegance and modern luxury we provide.’ 

She added, ‘The launch of Queen Anne has been a key driver of this success, increasing our capacity and capturing the imagination of both loyal and first-time guests. These results are a testament to the hard work of our teams and partners worldwide, who ensure Cunard remains at the forefront of luxury travel.’ 

Source markets

Both the UK and North American markets contributed significantly to this success, with a 24% increase in guests booking from the UK and 29% more from North America compared to 2023.

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More than half of bookings between January 1 and October 31 originated from outside the UK. International markets showed particularly strong interest, with targeted marketing campaigns in these regions driving a 22% increase in international guest bookings over the past year.

In addition to international growth, Cunard continues to attract both new and returning travellers. Over the same period up to the end of October, the cruise line saw a 49% rise in first-time passengers choosing to sail with Cunard compared to the same period in 2023. 

Queen Anne

The arrival of Cunard’s newest Queen was a key factor in this growth alongside the launch of three new cruise programmes in 2024.  

Winter 2026 and summer 2026 itineraries were introduced in March, followed by the winter 2027 programme in October, driving further demand.