Seatrade Cruise unveils new design for enhanced user experience

The revamped site, located at seatrade-cruise.com, reflects Seatrade Cruise's commitment to staying at the forefront of industry trends while providing its audience with an intuitive and dynamic digital environment.

The enhanced website also shows Seatrade Cruise’s ongoing commitment to providing high-quality, up-to-date information that empowers its users to stay informed and make well-informed decisions in a competitive industry. Seatrade Cruise’s new digital platform ensures that it remains a vital resource for industry leaders and stakeholders.

Key features of the new look website

Sleek, modern aesthetic: The new design adopts a contemporary look with clean lines, bold typography, and a balanced colour scheme that not only improves readability but also makes navigation across the site more enjoyable. The layout has been thoughtfully crafted to ensure content is presented in an organized, visually appealing manner.

Enhanced User Interface (UI) and navigation: The website now features a streamlined menu and a more intuitive user interface, making it easier for users to find the content they are looking for. Whether you are a cruise industry professional searching for the latest news, upcoming events, or latest podcast, the new navigation system ensures that everything is just a few clicks away.

Mobile responsiveness: Recognizing the growing trend of mobile browsing, Seatrade Cruise has optimized its site for mobile devices. The responsive design allows users to access the full suite of features and content seamlessly on smartphones and tablets, without compromising on quality or functionality.

Improved content structure: The redesign also introduces an improved content structure, making it easier for users to explore a diverse range of topics. Articles, reports, and multimedia content are now categorized more intuitively, with a focus on enhancing discoverability and user engagement. The new site architecture reflects Seatrade Cruise's extensive coverage of the cruise industry, from breaking news to expert opinions and market insights.

Personalized user experience: The redesign includes enhanced personalization options, allowing users to customize their experience based on their interests. By tailoring content recommendations, the site helps visitors quickly find the most relevant information, whether they are focused on specific regions, cruise lines, or industry sectors.

Optimized search functionality: The search tool on Seatrade Cruise’s new website has been upgraded to deliver faster, more accurate results. This feature contains 15 years’ worth of archived stories and is particularly beneficial for industry professionals who rely on quick access to detailed information and analysis. The advanced search filters allow users to refine their queries based on a range of criteria, ensuring they can pinpoint exactly what they need.

Journal of record

‘The launch of Seatrade Cruise’s newly designed website marks a significant milestone in the brand’s evolution. Seatrade Cruise first launched a daily online news service in 2000. Over the course of the last 24 years there have been various incarnations of the name and look of the site but the driving force has always been to deliver up-to-date news from around the globe as its breaks or in many cases before,’ said Mary Bond, editor-in-chief and Group Portfolio Director, Seatrade Cruise.

In the course of 24 uninterrupted years of news reporting, Seatrade Cruise has posted over 38,000 stories written by a team of highly experienced journalists based in key markets, noted Bond.

‘By embracing modern web design principles and focusing on user-centric improvements, Seatrade Cruise is setting a new standard for digital engagement in the cruise industry. Visitors to the site can now enjoy a more refined, efficient, and personalized browsing experience that aligns with the high standards of the Seatrade Cruise brand,’ Bond stated.