TV blockbuster ‘Fortitude’ drives sales North at Fred. Olsen Cruise Lines

In its 2016/17 cruise programme, Fred. Olsen features five different cruises to the area, including a 14 night cruise on Balmoral to Svalbard, a 15 night exploration of Greenland on Boudicca and a nine night Iceland sailing on Black Watch.

Nathan Philpot, sales and marketing director for Fred. Olsen Cruise Lines, said: ‘There is an increasing trend amongst holiday-makers to want to visit the set of their favourite TV series and films, and Fred. Olsen’s range of Spitsbergen, Greenland and Iceland cruises in 2016 is proving particularly attractive to these “set-jetters”, as they are known, where they can visit the fictional settlement and filming location of their favourite TV programme, ‘Fortitude’.

In recent years, Ben Stiller’s hit movie, ‘The Secret Life of Walter Mitty’, has also served to heighten interest in Iceland, were the country features prominently, also acting as a stand-in for Greenland and Afghanistan. In Sky Atlantic’s TV smash ‘Game of Thrones’, Iceland also doubles as the fictional continent of ‘Westeros’.