Sponsored By

Unforgettable Croatia targets growing Australian marketUnforgettable Croatia targets growing Australian market

Unforgettable Croatia, an arm of the UK’s Unforgettable Travel Company, is moving to capture more of the Australian market, which already accounts for 15% of its passengers.

Helen Hutcheon, Australasia correspondent

September 23, 2024

1 Min Read
Krk Island is a port of call on the seven-night Dubrovnik to Split voyagePHOTO: GETTY IMAGES

The company appointed Christine Allen, founder of boutique agency Coastal Communications on the central coast of New South Wales, as its public relations consultant.

Allen also works for Tahiti’s freight-passenger Aranui Cruises.

Road show

The company is planning an Australia road show for early next year, with details to be announced shortly.

It has also beefed up its presence in Melbourne, Victoria, with Unforgettable Croatia European travel specialist Aurore Bertomeu relocating there to join Business Development Manager Sarah Whitty.

Unforgettable Croatia, a leading tour company based in Split, launched Cruise Croatia, a small ship and luxury yacht charter brand, in 2019.

2025 programme

Its new 2025 programme has 130 guaranteed seven-night departures between Split and Dubrovnik in hand-picked small ships from early May until mid-October.

Ports include the medieval city of Trogir and Hvar Island in the Adriatic Sea, as well as ‘hidden gems’ like Mljet, with a national park that covers around one third of the island.

There is a new seven-night voyage from Split to Opatija on June 21 and September 20 and the return of the Opatija to Dubrovnik cruise which takes in the full length of the Croatian coastline.

‘With six luxury ships in operation, we offer unbeatable choice for travellers wanting to visit the most popular destinations in Croatia, as well as stunning, undiscovered hideaways only accessible via smaller vessels,’ CCO Graham Carter said.

About the Author

Helen Hutcheon

Australasia correspondent

Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist.

For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events.

In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’

In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame.

She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

 

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like