Unforgettable Croatia targets the Australian marketUnforgettable Croatia targets the Australian market
Australia currently accounts for 15% of the passenger base for the luxury small-ship operator.
Revenue and bookings in Australia were both up almost 50% for Unforgettable Croatia’s May-October 2024 season.
This reaffirms that Australia accounts for 15% of the passenger base for the luxury small-ship operator.
CCO Graham Carter said further growth from Australia is expected, with European travel specialist Aurore Bertomeu having transferred to Melbourne.
Familiarisation trips
Carter said Unforgettable Croatia hosted an inaugural trade familiarisation in August when agents and partners sailed on a four-night Dalmatian Coast voyage from Dubrovnik to Split.
He said the company is planning a second familiarisation in July to offer Australian agents the opportunity to experience the product.
Occupancy up on higher capacity
Global bookings through the trade increased by 24% in 2024, a record-breaking year.
Unforgettable Croatia also achieved its highest occupancy rate of 99.21%. This was alongside a total capacity increase of 20% to 2,288 — up from 1,905 in 2023.
New ship
As earlier reported here, the 36-passenger Aretis will launch next year, taking the fleet to six, with a total of 2,500 cabins.
Aretis will offer 19 seven-night departures between Dubrovnik and Split from June 7 to October 11.
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