Viking to promote France during NBC's Olympics coverage

The campaign aims to inspire travelers to plan a France river or ocean voyage in 2025.

'France has always been a destination of keen interest to our guests. With ancient cities, world-famous cuisine and landscapes that have been inspiring artists for centuries, France is a phenomenal country well-suited for exploring with Viking,' Viking Chairman/CEO Torstein Hagen said. 'As the world turns its attention to France for the Paris Games, we are pleased to highlight the many ways to experience France and look forward to introducing even more curious travelers to the country in future years.'

Summer of France sweepstakes

'Summer of France' is a new, dedicated resource for travel inspiration, featuring enrichment videos and articles highlighting the top experiences throughout the country, recipes to recreate French cuisine at home, a curated list of itineraries featuring France and more.

Additionally, the Summer of France page spotlights a new sweepstakes for North American residents, offering the chance to win a 15-day voyage for two on the company’s 'France’s Finest' itinerary in 2025.

Viking’s river and ocean voyages call at a variety of destinations throughout France, including Paris, Avignon, Marseille, Lyon, Strasbourg and many others. Optional pre- and post-cruise land extensions offer additonal exploration.

River cruises

Among Viking's river offerings are 'Paris & the Heart of Normandy' (eight days, roundtrip Paris),  'Châteaux, Rivers & Wine' (eight days, roundtrip Bordeaux), 'Lyon & Provence' (eight days, Lyon-Avignon), 'Rhine Getaway' (eight days; Basel-Amsterdam), 'Paris to the Swiss Alps' (12 day, Paris-Zurich)' and 'France’s Finest' (15 days, Paris-Avignon).

Ocean cruises

Among the Viking ocean cruises touching France is the new 'Malta, Morocco & the Mediterranean' (16 days, roundtrip Barcelona, with calls at Corsica and Marseille). Other itineraries include 'Iconic Western Mediterranean' (eight days, Barcelona to Civitavecchia with calls at Sète and Marseille), 'Mediterranean Antiquities (15 days, Piraeus to Barcelona with stops at Sète and Marseille) and 'Trade Routes of the Middle Ages' (15 days, Bergen to Barcelona call at Le Havre).

Land extensions

Add-ons include Aix-En-Provence, Burgundy’s vineyards (Dijon and Burgundy wine country), the Loire Valley (three days exploring châteaux, cities, estates and cathedrals) and Paris (three nights).

Booking incentives

From now through July 31, Viking is offering North Americans up to free international airfare and special fares — with a $25 deposit — on all-inclusive river and ocean voyages, including itineraries featuring France.