Virgin Voyages rolls out summer promotion with SoulCycle

Riders can join a summer challenge, sweating it out for a chance to win an exclusively adult sailing with Virgin Voyages at every studio.

Virgin vibes at 15 SoulCycle studios

The line is also taking its vibes to SoulCycle rides, turning 15 studios red throughout the summer. They'll be amped up with vibrant lighting, lively music, Happenings Cast cameos, branded summer goodies and locally sourced bites and sips.

The promotion, which runs until Sept. 6, kicks off July 20 at The Barn, Bridgehampton (New York), and continues to Tribeca (New York City) July 23, NoHo (New York City) July 25, West Hollywood (California) July 26, Bronxville (New York) July 27, Old Town (Chicago) Aug. 1, River Oaks (Houston) Aug. 3, Seaport (Boston) Aug. 8, Buckhead (Atlanta) Aug. 10, Palo Alto (California) Aug. 17, Union Street (San Francisco) Aug. 22, Coral Gables (Miami) Aug. 24, Pasadena (California) Aug. 29, Brickell (Miami) Aug. 30 and Seattle Aug. 31. Times vary.

Isaiah Alexander aboard Valiant Lady

The 'Seas the Ride' partnership is also setting sail aboard Valiant Lady's July 19-24 sailing, 'Miami, Grand Turk & Back.' SoulCycle’s Isaiah Alexander will lead morning and afternoon cycling classes in B-Complex with its floor-to-ceiling windows.

Plus, Virgin Voyages is offering SoulCyle riders discounts on Caribbean and Mediterranean getaways.