Sponsored By

Windstar appoints VP marketing and public relations

Holland America Line veteran Mary Beth Wressell joined Windstar cruises as VP marketing and public relations. She will oversee brand communications, digital marketing, customer relationship marketing, partnerships and PR.

Anne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

August 6, 2018

1 Min Read
Credit: Seatrade Cruise News

Wressell has more than 25 years in the travel and luxury travel segments. She most recently served as VP marketing communications for Holland America Line, where she was instrumental in launching brand initiatives including a highly-visible partnership with 'O, The Oprah Magazine.'

Virtuoso marketing roles

Wressell spent nearly 13 years with HAL, starting as manager of advertising and advancing into positions with increasing scope and responsibility. Prior to HAL, she held several marketing roles at luxury travel consortium Virtuoso, including director of creative services. At Virtuoso she managed direct mail campaigns for more than 30 luxury travel suppliers, including many cruise lines such as Seabourn, Crystal, Regent, Silversea and Princess.

Agency that crafted '180 Degrees from Oridinary'

She also spent nearly a decade in a variety of account management roles at Elgin DDB Advertising in Seattle, the agency responsible for developing Windstar’s tagline, '180 Degrees from Ordinary.'

'Mary Beth brings tremendous depth and experience to our leadership team, and we’re thrilled to welcome her to the Windstar family,' president John Delaney said. 'In addition to leading our marketing and public relations efforts, she will also focus on new strategic partnerships to enhance the brand.'

About the Author

Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She has been the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

The latest cruise news, analysis and more straight to your inbox
Get the free newsletter read by industry experts

You May Also Like