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The latest news and updates on what is happening in cruise marketing - pricing, promotions, loyalty programs, products etc

New Costa advertising has 'Italy's finest' theme New Costa advertising has 'Italy's finest' theme

Costa Cruises is mounting a major international advertising campaign with the tagline 'Italy's finest,' on television, in cinemas and online. Following the launch in Italy on Dec. 21, the campaign will kick off in Germany, France, Spain, Switzerland and Austria.

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Dec 18, 2014

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1 Min Read

Costa appoints vice president of corporate marketing Costa appoints vice president of corporate marketing

Dec 10, 2014

1 Min Read

HAL's ReadySetSail offers upgrades, perks on select summer cruises HAL's ReadySetSail offers upgrades, perks on select summer cruises

Dec 5, 2014

1 Min Read

Oceania sales star signs on with Norwegian as vp Oceania sales star signs on with Norwegian as vp

Dec 3, 2014

1 Min Read

Norwegian offers credit, reduced deposits in Black Friday sale Norwegian offers credit, reduced deposits in Black Friday sale

Nov 28, 2014

1 Min Read

Princess, Paul Gauguin, MSC have Black Friday/Cyber Monday sales Princess, Paul Gauguin, MSC have Black Friday/Cyber Monday sales

Nov 25, 2014

1 Min Read

Carnival kicks off multi-brand campaign with crowdsourcing, contest

Carnival kicks off multi-brand campaign with crowdsourcing, contest

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Asia likely to respond to digital sales and marketing quicker than maturer markets

Asia likely to respond to digital sales and marketing quicker than maturer markets

byMary Bond, Editor in Chief

SVP sales Olivere is leaving Norwegian

SVP sales Olivere is leaving Norwegian

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Carnival to roll out its first nine-brand marketing initiative

Carnival to roll out its first nine-brand marketing initiative

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

RCI to launch first Australian TV campaign

RCI to launch first Australian TV campaign

byMary Bond, Editor in Chief

Princess to roll out another big wave season campaign

Princess to roll out another big wave season campaign

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

MSC Cruises USA sweetens groups promotion with 18% agent pay

MSC Cruises USA sweetens groups promotion with 18% agent pay

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Huge P&O Australia campaign aims to convert 'earthlings' into 'cruiselings'

Huge P&O Australia campaign aims to convert 'earthlings' into 'cruiselings'

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Azamara promotes sales executive Corvos-Roig

Azamara promotes sales executive Corvos-Roig

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Carnival Cruise Lines UK announces two senior promotions

Carnival Cruise Lines UK announces two senior promotions

byMary Bond, Editor in Chief

Pearl Seas' loyalty club gives a free cruise after 10 sailed

Pearl Seas' loyalty club gives a free cruise after 10 sailed

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Schlesinger to address Shanghai Maritime students on sales, marketing

Schlesinger to address Shanghai Maritime students on sales, marketing

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Carnival extends group promotion through October

Carnival extends group promotion through October

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Azamara taps former Silversea president in vp sales/marketing role

Azamara taps former Silversea president in vp sales/marketing role

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Azamara loyalty club adds points toward free nights, takes away free Internet, laundry

Azamara loyalty club adds points toward free nights, takes away free Internet, laundry

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Carnival promotion waives initial deposit for group bookings

Carnival promotion waives initial deposit for group bookings

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Thurlow moves up in expanded sales role at HAL-Seabourn

Thurlow moves up in expanded sales role at HAL-Seabourn

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Hapag-Lloyd taps The Cruise Line Ltd to raise Europa 2 sales in UK

Hapag-Lloyd taps The Cruise Line Ltd to raise Europa 2 sales in UK

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Disney veteran joins All Leisure Holidays N. America as sales director

Disney veteran joins All Leisure Holidays N. America as sales director

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

SeaDream appoints Northeast US sales director

SeaDream appoints Northeast US sales director

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Celebrity promotes executives in field sales/national accounts

Celebrity promotes executives in field sales/national accounts

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

New branding for P&O Cruises Australia

New branding for P&O Cruises Australia

byMary Bond, Editor in Chief

Video launches 'Life with Avoya' marketing campaign

Video launches 'Life with Avoya' marketing campaign

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Compagnie du Ponant Australasia appoints marketing manager

Compagnie du Ponant Australasia appoints marketing manager

byMary Bond, Editor in Chief

Global Voyages Group, Binary Fountain team on social media intelligence for travel

Global Voyages Group, Binary Fountain team on social media intelligence for travel

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Princess/Cunard hire Eastern Canada sales manager

Princess/Cunard hire Eastern Canada sales manager

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Travel veteran Diebenow joins American Queen as sales chief

Travel veteran Diebenow joins American Queen as sales chief

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Celebrity Cruises promotes trio in key sales roles

Celebrity Cruises promotes trio in key sales roles

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

Silversea promotes trio in sales for the Americas

Silversea promotes trio in sales for the Americas

byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review

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