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The latest news and updates on what is happening in cruise marketing - pricing, promotions, loyalty programs, products etc

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Marketing
P&O Cruises launches new campaign ahead of booking rushP&O Cruises launches new campaign ahead of booking rush

P&O Cruises will launch a new creative campaign in preparation for its peak booking period.

byHolly Payne, Editor Video Production and Deputy Editor
Dec 12, 2023
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1 Min Read
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Marketing
Queen Anne helps drive Cunard's record Black Friday bookingsQueen Anne helps drive Cunard's record Black Friday bookings
byAnne Kalosh
Dec 2, 2023
1 Min Read
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Marketing
Princess Cruises posts record Thanksgiving week salesPrincess Cruises posts record Thanksgiving week sales
byAnne Kalosh
Nov 30, 2023
1 Min Read
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Marketing
NCL's Herrera reports 'very strong' Black Friday and urges agents 'Sell more Europe'NCL's Herrera reports 'very strong' Black Friday and urges agents 'Sell more Europe'
byAnne Kalosh
Nov 30, 2023
1 Min Read
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Marketing
Holland America Line scores record Black Friday US bookingsHolland America Line scores record Black Friday US bookings
byAnne Kalosh
Nov 29, 2023
1 Min Read
CRUISE Black Friday Pixabay
Marketing
Latest in Black Friday/Cyber Monday cruise deals (updated)Latest in Black Friday/Cyber Monday cruise deals (updated)
byAnne Kalosh
Nov 24, 2023
1 Min Read
CRUISE Black Friday Pixabay
Marketing
And the Black Friday/Cyber Monday cruise deals keep coming (updated)
And the Black Friday/Cyber Monday cruise deals keep coming (updated)
Nov 17, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
CRUISE Black Friday Pixabay
Marketing
Cruise lines roll out Black Friday/Cyber Monday deals
Cruise lines roll out Black Friday/Cyber Monday deals
Nov 13, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Booking.com launches cruises in US via World Travel Holdings
Booking.com launches cruises in US via World Travel Holdings
Nov 9, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Explora Journeys sales doubling weekly, pricing will go up: Ungerer
Explora Journeys sales doubling weekly, pricing will go up: Ungerer
Oct 16, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Riviera Travel launches new brand and TV advertising campaign to mark major milestone
Riviera Travel launches new brand and TV advertising campaign to mark major milestone
Oct 2, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Costa launches new Live Your Wonder advertising campaign
Costa launches new Live Your Wonder advertising campaign
Sep 29, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Four Seasons unveils 'by invitation only' sales model for first yacht
Four Seasons unveils 'by invitation only' sales model for first yacht
Sep 26, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
With Icon of the Seas sales on fire, Royal Caribbean opens more bookings
With Icon of the Seas sales on fire, Royal Caribbean opens more bookings
Sep 12, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Australia’s new Platinum Cruise Club by Cruiseco
Australia’s new Platinum Cruise Club by Cruiseco
Sep 5, 2023
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1 Min Read
byHelen Hutcheon, Australasia correspondent
Marketing
Royal Caribbean teams with fútbol club Inter Miami CF
Royal Caribbean teams with fútbol club Inter Miami CF
Aug 25, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Sea Cloud taps new president, VP sales for US market push
Sea Cloud taps new president, VP sales for US market push
Aug 22, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Princess Cruises teams up with the Los Angeles Rams
Princess Cruises teams up with the Los Angeles Rams
Aug 2, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Aroya Cruises signs three-year sponsorship of Al Nassr Football Club
Aroya Cruises signs three-year sponsorship of Al Nassr Football Club
Jul 19, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Holland America Line scores all-time top booking day
Holland America Line scores all-time top booking day
Jul 13, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Azamara doubles savings for loyalty members
Azamara doubles savings for loyalty members
Jun 29, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
CRUISE Oceania pasta Civitavecchia Photo Tim Fairclough
Marketing
Free air, tours, beverages in Oceania Cruises' new 'simply MORE' promotion
Free air, tours, beverages in Oceania Cruises' new 'simply MORE' promotion
Jun 28, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Cunard reintroduces regional sales team to support travel trade
Cunard reintroduces regional sales team to support travel trade
Jun 21, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Cruise Saudi launches its own cruise line, Aroya
Cruise Saudi launches its own cruise line, Aroya
Jun 19, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Closer ties between MSC and Explora planned in a dozen markets
Closer ties between MSC and Explora planned in a dozen markets
Jun 8, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
CRUISE Upshaw sommer Del Rio
Marketing
Oceania Cruises tests no NCFs, plans new promotions, eyes next ship class
Oceania Cruises tests no NCFs, plans new promotions, eyes next ship class
May 7, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
MSC Cruises extends deal with Formula 1 to 2026
MSC Cruises extends deal with Formula 1 to 2026
May 5, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Crystal becomes a preferred supplier for Virtuoso
Crystal becomes a preferred supplier for Virtuoso
Apr 7, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Signature Travel Network becomes Crystal's first sales partner
Signature Travel Network becomes Crystal's first sales partner
Mar 24, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Early 20th century advertising by Cunard goes on display in Liverpool
Early 20th century advertising by Cunard goes on display in Liverpool
Mar 24, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Sales open for Carnival Firenze cruises from Long Beach
Sales open for Carnival Firenze cruises from Long Beach
Mar 23, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Azamara opens new global contact center, tripling sales support team
Azamara opens new global contact center, tripling sales support team
Mar 22, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
Cruise Saudi appoints Lotus to manage global communications strategy
Cruise Saudi appoints Lotus to manage global communications strategy
Mar 21, 2023
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1 Min Read
byHolly Payne, Editor Video Production and Deputy Editor
Marketing
Viking reports peak sales in January on Europe strength
Viking reports peak sales in January on Europe strength
Feb 28, 2023
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1 Min Read
byAnne Kalosh, Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review
Marketing
BLOG: Social media is a two-way street
BLOG: Social media is a two-way street
Feb 23, 2023
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1 Min Read
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