As the only cruise company with year-round homeport deployment at Kai Tak Cruise Terminal, Dream Cruises initiated Hong Kong’s first-ever rail-cruise recruitment campaign, which was complemented with a series of roadshows in key source markets along the high speed railway.
Throughout November, over 1,000 inbound guests arrived in Hong Kong by High Speed Rail for a 2-night weekend cruise holiday aboard World Dream.
New rail-cruise opportunities
Thatcher Brown, president of Dream Cruises said, ‘We are very excited about the new rail-cruise opportunities that the High Speed Rail (Hong Kong section) brings to the city, especially in the advancement in connectivity between inland cities of China which drives the development of cruise industry in Hong Kong.’
In partnership with the Hong Kong Tourism Board, Dream Cruises is committed to drive the development of inbound source markets with continuous rail-cruise promotions, attracting mainland travellers to enjoy the benefits of cruise travel in Hong Kong.’
Anthony Lau, executive director of Hong Kong Tourism Board (HKTB) said, ‘The commencement of the Hong Kong section of the Guangzhou-Shenzhen-Hong Kong High Speed Rail (HSR) provides Mainland visitors with another convenient mode of transportation for travelling to Hong Kong, and benefits the city by attracting more overnight visitors from Central China and South China.
HKTB and Dream Cruises join forces on 'HSR + Cruise'
‘HKTB is delighted to join forces with Dream Cruises to launch the “HSR + Cruise” product which not only helps attract more visitors to Hong Kong, but also encourage them to start their cruise journey here,’ added Lau.
The first 1,000 rail-cruise guests who embark World Dream in Hong Kong were entitled to an instant high speed rail fare rebate of up to RMB400 per cabin.
The campaign was well received with an overwhelming response from the market as the rebate quota was full within two weeks’ time.
Most of the rail-cruise guests were from cities in mainland China that were connected to Hong Kong via High Speed Rail without interchange, including Changsha, Guiyang, Wuhan, Nanning, Guangzhou and Shenzhen.
Hong Kong’s first in-town check-in cruise counter
To further complement the journey of rail-cruise guests, Dream Cruises will launch Hong Kong’s first in-town check-in counter for cruising guests in West Kowloon station, scheduled for operation in the first quarter of 2019.
Rail-cruise guests will enjoy a seamless experience upon arrival in Hong Kong, where they can proceed to check-in their luggage and have a hassle-free trip in the city, before they embark on a Dream Cruise from nearby Kai Tak Cruise Terminal.
Copyright © 2024. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited. Add Seatrade Cruise News to your Google News feed.
