The first part of the course was devoted to innovative thinking at work and development of organisational skills, discussing several business cases. Port operations were the theme of the second part of the programme, with port professionals learning how to ’deliver what you promised’ to the cruise industry.
The final part of the MedCruise PDC 2015 covered port marketing and how cruise ports in the Med and its adjoining seas could capture their potential. The instructors of the three sessions were Jorge Bugallo (WIN+WIN Coaching) and Bermello, Ajamil & Partners' Luis de Carvalho and Mark Ittel.
During Costa Diadema’s visit at the Port of Barcelona, participants had the opportunity to visit and discuss operational issues with the cruise terminal operator, while the vessel’s master Nicolò Alba, hotel director Alessandro Marossa, and shore manager Alessandro Oddi, joined the discussion with participating ports.
MedCuise will announce the content and location of the next edition during the forthcoming 46th General Assembly in Zadar, Croatia June 3-6, 2015.