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Adam Goldstein: We need to be better storytellers

adam goldstein-ann sherry
Adam Goldstein gives Ann Sherry the traditional Maori greeting, the hongi, at NZCA 2019 PHOTO: Helen Hutcheon
Adam Goldstein, CLIA Global chairman and vice chairman of Royal Caribbean Cruises Ltd., used his keynote address at the New Zealand Cruise Association’s 2019 annual conference in Auckland to talk about the industry’s commitment to sustainability.

Goldstein said this involves ‘three ships’ — leadership, stewardship and partnership.

‘There are tremendous opportunities and responsibilities and we need to do a better job to publicise our efforts,’ he said.

Unique Maori culture

Carnival Australia chairman Ann Sherry said New Zealand has a rich culture that passengers can’t get anywhere else in the world.

‘Our passengers want authentic experiences and they engage in Maori culture that is unique to New Zealand,’ Sherry said.

She said Carnival Australia’s cruise lines have developed genuine partnerships with local communities, encouraging the production of locally crafted souvenirs.

'Guests love New Zealand'

‘Our guests absolutely love New Zealand and happy people spend money,’ Susan Bonner, VP Royal Caribbean Cruises Australia and New Zealand, said.

Bonner said her company spends a lot of money in New Zealand provisioning its ships with the renowned fresh produce and local wines.

Stuart Allison, SVP Asia Pacific for Princess Cruises, told delegates his company will celebrate its 45th anniversary of visiting New Zealand in December.

Launch of ‘Princess Local Partnerships’ 

Allison used NZCA 2019 to launch ‘Princess Local Partnerships,’ which will be funded by A$2 added to each adult passenger’s on-board account.

He said the first project will focus on supporting community groups committed to conservation efforts and forest regeneration around the Bay of Islands and Northland to encourage the return of the iconic kiwi and other native birds.

He said it made sense to begin ‘Princess Local Partnerships’ in New Zealand because Princess takes more guests to the country than any other cruise line.

‘Our research tells us guests want to connect more deeply with the places they visit and give back to the local communities who so generously welcome us into what is effectively their backyard,’ he said.

Biggest turnaround day for NZ coming up

Allison said on December 27 Majestic Princess and Ruby Princess will turn around in Auckland, making it the biggest passenger exchange in a day in New Zealand’s history.