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AIDAbella sporting support for 2024 Olympic Games in Hamburg

AIDAbella departing from Hamburg last Saturday with its huge Olympic Games banner on starboard side (Photo: AIDA Cruises)
AIDA Cruises, has again expressed its support of Hamburg's 2024 Olympic Games application through a spectacular promotion onboard AIDAbella last Saturday.

On leaving Hamburg’s new Steinwerder cruise terminal at 18:00 the ship unfurlled a huge banner – 80x5mtr in size – reading "AIDA ist Feuer und Flamme für Hamburg", translated as, “AIDA is red-hot for Hamburg"; a slogan originating from Hamburg's official application.

Prior to leaving the city, AIDAbella toured through the port, passing Hamburg's Elb Philharmonic Orchestra building (currently under construction) and the Landungsbrücken area.

2,000 passengers onboard were invited to assemble on deck with flags to wave support and greet the city while numerous spectators and well-wishers gathered ashore to view AIDAbella.

AIDA's promotion received extensive media coverage especially in the wider Hamburg region.

Germany has hosted the Olympic Games twice, most recently in 1972. Hamburg hopes to become host of the 2024 Games, with Kiel as its partner venue for yachting competitions.

A public referendum on the bid is due to be held this November. If the outcome is positive Hamburg will proceed in submitting a formal application.

AIDA is among companies supporting Hamburg's application. In addition the cruise line recently announced it will sponsor Team Hamburg 2016, a group of athletes from Hamburg who are going to take part in next year's Games in Rio de Janeiro.