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Akorn signs up with New Zealand Tourism Sustainability Commitment

Mark Kerr said his walk the length of New Zealand reinforced the importance of sustainable tourism
Akorn Destination Management, part of the Abercrombie & Kent Group whose cruise manager New Zealand Mark Kerr walked from Bluff to Cape Reinga last year, has joined with the New Zealand Cruise Association as a member of the New Zealand Tourism Sustainability Commitment, an initiative launched by Tourism Industry Aotearoa in November 2017.

As reported here, Kerr made the five-month 3,100km solo walk the length of his native New Zealand to raise funds for the St John ambulance service.

He told Seatrade Cruise News the walk had reinforced the importance of protecting and enhancing the environment.

‘As a New Zealander, it is only fitting that I personally want to see New Zealand continuing to be an enviable destination and one that every visitor to our shores enjoys and appreciates,’ he said.

Managing and sustaining tourism growth

According to Tourism Industry Aotearoa (aotearoa is Maori for New Zealand), the industry is now facing the challenges of managing and sustaining growth, rather than generating growth.

‘The decision to join was made easily as Akorn’s own values, goals and commitments align neatly with those of the tourism sustainability commitment,’ Kerr said.

‘At Akorn we are dedicated to positively impacting lives and livelihoods in the communities where our guests travel.

‘We believe passionately that sustainable tourism offers the best hope for protecting endangered places and ensuring that local communities benefit from their natural heritage.

Abercrombie & Kent Philanthropy carries out social and environmental commitments on all seven continents, such as clean water projects in Cambodia, schools in Africa, Asia and South America and a bike shop enterprise in Zambia.

‘It also supports the remarkable work at the Kiwi Encounter at Rainbow Springs Nature Park in Rotorua, which is protecting the iconic kiwi, which only exists in New Zealand.’


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