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AllAboardCruiseBC campaign details $1.79bn cruise clout

AllAboardCruiseBC campaign details $1.79bn cruise clout
Cruise BC, representing British Columbia ports, said cruising generated a total economic benefit of $1.79bn—or $389 for each resident—when 1.3m passengers passed through the province in 2014. Spending per passenger averaged $230, or $231.6m total.

The new #AllAboardCruiseBC infographic campaign emphasizes the cooperation among the British Columbia cruise terminals in Prince Rupert, Nanaimo, Victoria and Vancouver as well as local businesses to make BC home to 57% of all cruise travel in Canada.

Accompanying the microsite is a summer-long Twitter campaign via @AllAboardBC that will recognize many of the businesses that benefit directly and indirectly from cruise-related spending. Included are local landmarks like Victoria's Empress Hotel and cult favourites like Prince Rupert's Wheelhouse Brewing.

'BC businesses are an integral part of cruise visitors' pre- and post-cruise experience. We wanted to have some fun acknowledging the BC brands that are partners and benefactors in cruise tourism,' said Cruise BC President Jeff Stromdahl.