'Laughs on Deck' marks an expansion of Carnival's relationship with AOL, the line having signed on as the brand sponsor for AOL Original 'Laugh Lessons with Kevin Nealon.'
In this new AOL series, comedian Lopez boarded three Carnival ships, going undercover and taking on the jobs of various crew members. He interacted with unsuspecting passengers as he served as a sushi chef at Bonsai Sushi, worked the line at Guy’s Burger Joint, made overstuffed burritos at BlueIguana Cantina, crafted custom cocktails at Alchemy Bar and served as a recreation director, assisting at SkyCourse, the suspended ropes course.
He also led the Seuss-a-Palooza Parade, part of the line’s fleetwide Seuss at Sea program.
'I jump at the chance to interact directly with my fans and getting to do it in such an inventive way was a blast,' Lopez said.
'We’re excited to reach new audiences and give them a chance to see what makes Carnival the most popular cruise line in the world,' said Carnival's Jim Berra, chief marketing officer.
'As digital video continues to rise as the preferred medium and blends with the traditional idea of television, brands need to arm themselves with robust content strategies,' said Nate Hayden, vp of originals and branded entertainment at AOL.
Viewers can find 'Laughs on Deck' at www.on.aol.com/laughsondeck.
