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APT appoints Siren Communications to drive greater visibility in UK

APT appoints Siren Communications to drive greater visibility in UK
Luxury river cruise expert APT has appointed Siren Communications as its first UK retained agency to drive greater visibility across consumer and travel trade media.

APT Luxury River Cruising offers a diverse range of four and five star river cruises through Europe, Vietnam and Cambodia, China, Burma, India and along the Mississippi. The all-inclusive ‘Royal Collection’ cruises in Europe feature a host of VIP experiences and events designed specifically for APT guests. The business has been a touring specialist for over 88 years, providing worldwide experiences.

Siren Communications is charged with differentiating APT’s all-inclusive approach, and supporting the growing UK business. The account will be led by Katie Wright, account director, Siren Communications.

Nicole De Wilde, vice president sales and marketing North America, UK and Europe commented: 'With an all-inclusive luxury product that leads the river cruise sector in terms of choice and experiences, Siren Communications joins us at an exciting time. We were very impressed with their understanding of the luxury river cruise sector and the needs of our business as we continue to increase our market share.'