Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

56b1a9981a967573aa21dd9d8f06c87a_XL
A decorative turtle is the new logo of Coral Expeditions

Australia’s Coral Princess Cruises rebrands after 32 years

After 32 years, Cairns-based Coral Princess Cruises has rebranded as Coral Expeditions.

As previously reported, in December last year Kallang Capital Holdings of Singapore became the majority shareholder of the company founded by Capt. Tony Briggs in 1984.

At the time Kallang’s md Paul Chacko said it would invest in upgrading the three purpose-built ships.

It has now been announced they will be rechristened and refurbished in line with the new brand over the next year.

Coral Princess will become Coral Expeditions 1, Coral Princess 11 will become Coral Expeditions 11 and the flagship Oceanic Discoverer will become Coral Discoverer.

The company also has a new logo, a decorative turtle, designed by Cairns-based artist Brian Robinson who grew up in the Torres Strait, located between the tip of Cape York Peninsula and Papua New Guinea, who is an expert on traditional motifs.

Coral Expeditions, which operates cruises around the Great Barrier Reef, the Kimberley, Cape York and Arnhem Land, Papua New Guinea and the South Pacific, will launch an inaugural season of expeditions along the coastline of Tasmania in November.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish