Piston will provide creative and media support as part of Avoya’s long-term strategy of strengthening its brand through innovation and technologies that enhance the customer experience. As the company continues growing and reaching new consumers, Avoya said its focus will remain centered on changing the way people purchase vacations.
'We’re confident that Piston’s best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future,' said Sam McCully, vp marketing for Avoya Travel.
Copyright © 2023. All rights reserved. Seatrade, a trading name of Informa Markets (UK) Limited.
