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Azamara rolls out brand campaign with CNN, CBS TV spots

Integrated campaign has a destination focus, #LoveTravel unifier and new mobile-device-friendly website with a booking engine
Azamara Club Cruises debuted its new branding campaign which, as earlier reported, features the line's first television commercials and is integrated with print advertising, social media and digital platforms. This includes the website, direct mail, eMarketing and brochures.

The campaign is also featured on the line’s new website, now suited to all types of mobile devices and tablets and with a new booking engine. In addition to booking cruises, travelers can reserve flights, airport transfers and pre-and-post cruise accommodations.

The multimillion-dollar campaign, 'The Voyage For Those Who Love Travel,' focuses almost entirely outside the ships as Azamara emphasizes its longer port stays, more overnights and night touring.

Azamara's Land Discoveries programs are what resonate with travelers and move the company's 'business needle,' according to Larry Pimentel, president and ceo of the two-ship line.

'As these programs have taken off and matured, we felt it was the right time to launch this new campaign. It will ring true for those who know us and is the right time to pique curiosity and excitement for those discovering us for the first time,' he said.

#LoveTravel is incorporated to support the campaign across platforms.

The campaign, with advertising creative by big idea group inc., represents Azamara's largest ad spending. Spots can be seen on CNN’s 'Anthony Bourdain, Parts Unknown' and 'CBS Sunday Morning' in highly targeted markets including New York, Los Angeles, San Francisco, Dallas, Houston, Miami, Tampa, West Palm Beach and Boston.

A sample commercial is here.

The national print schedule includes AFAR, Departures, Virtuoso Life and Virtuoso Traveler.

Azamara’s new video ads are here.