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BBC film-maker creates bespoke videos to promote shorex

BBC film-maker creates bespoke videos to promote shorex

A specialist film company Destination Film has developed a video product aimed specifically at the cruise sector and its quest to sell shore excursions.

Destination Film specialises in travel video production, with skills honed at the BBC, National Geographic and Sky.

By offering guests an online library of destination videos to browse in the weeks before they sail, cruise companies can ensure shore excursions are booked through their own channels rather than through third parties. This video library can also be made available in-cabin during sailings.

Andrew McClenaghan of Destination Film, who heads a team of ex-BBC film-makers says, 'In today’s busy marketplace, video is the most effective way to communicate your product to customers. Travel videos in the past have too often been uninspiring montages of churches and statues; we’re raising the bar, ' he commented. Individual videos start at £1,200 + VAT.

Destination Film’s videos are made to each client’s individual brief. Multiple language commentaries are available and all copyright ultimately belongs to the client.

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